Do You Need Social Cause Programs To Attract Millennials?

By Jack McCalmon, The McCalmon Group, Inc.

The Millennial Impact Report reveals that 55 percent of the respondents think that an employer's support of social causes is an important consideration for accepting a job offer.

Millennials desire to contribute to causes, and this comes from a sense that an organization that is doing social good is likely a better place to work.  Kathleen Kelly Janus "Employees will stay longer if you involve them in social causes" (Jan. 16, 2018).

Commentary by Jack McCalmon, Esq.

What is the motivation behind the Millennials who participated in this report?

As one respondent is quoted as saying in the report: "If a company cares that much about outside causes, then I know they are invested in treating me right as an employee."

So, the primary goal appears to be to work for an employer that does social good because employees will be treated better there and not just to work for social good's sake. When doing social good is the main motivation for a particular Millennial, then that person will go to work for organizations whose mission and business is doing social good.

Employers that promote social causes will attract Millennials. However, employers that provide better salary and benefits are just as likely to attract Millennials as are the employers that provide social cause programs, but lower salaries and benefits.

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